Oklahoma City 2022

Postharvest technology strategies to ensure optimal cannabis quality

Healthy, growing cannabis plants have natural defenses against many pathogens, pests, and cannabinoid and terpenoid degradation. Once the cannabis has been harvested, there are opportunities for quality management. Postharvest control of any crop is primarily defined by temperature and relative humidity. This talk will highlight my background in postharvest discovery science, wine quality, and cannabis science as it pertains to cannabis quality and production.

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The Cannabis Marketing Pyramid: A Step-By-Step Process to Creating a Winning Cannabis Brand

Welcome to the new WILD WEST of marketing: the cannabis industry! Boundaries and restrictions force cannabis marketers to think creatively and take big risks. In this session, we’ll explore the strategies, tactics, and tools that you can implement in your own business. From foundational to advanced, this session provides the audience a step-by-step process to creating a winning cannabis brand.

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The Importance of Zoning in Cannabis Operations

This presentation will identify the high-level role zoning laws play in cannabis operations.
It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

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The 11 Basics Every Cannapreneur Should Know About Cannabis Accounting

Companies operating in cannabis, hemp and CBD can face very stringent regulations and requirements. From federal taxation complexities to state seed-to-sale tracking requirements, your passion for the plant can be quickly tempered by incorrect or incomplete accounting. In this crash course, we’ll discuss the 11 basics every cannapreneur should know about accounting for your cannabusiness. Whether you’re new to the industry or a canna-veteran, you’re sure to find this session fun and informative!

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Cannabis odor – Public Enemy #1

| | | Derek Stucki |

Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

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No One Grows Alone: The Sales Approach that Can Save Cannabis Business

While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

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Tax & Accounting issues: 4 years post SQ 788

| | | Rose Taylor |

Did you know the IRS can deny deductions completely if
you are operating without good records? Also since there
are no “deductions” in cannabis it’s important that your
cost of goods sold is flowing properly through inventory
which is a business asset
■ Under an audit having actual receipts looks great. You can
try to recreate your expenses from a bank or credit card
statement… but what if they are paid in cash? Part of our
monthly bookkeeping for clients includes electronic
receipt storage

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THC and Hypertension: Why Marijuana Should Be Used Cautiously with Diagnosed Hypertension

| | | Kasey McClurg |

As marijuana has grown in popularity as a therapeutic supplement, marijuana users and hypertensive patients are beginning to overlap. If marijuana gets the user high by causing the user to “mellow out,” would marijuana be an effective tool in the management of clinical hypertension? Half of the US population is clinically hypertensive, so understanding the triphasic effect of THC on blood pressure is critical to keep users safe.

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It’s Complicated: Advertising Cannabis

You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

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Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients

There are endless CBD companies for your clients to choose from. So how do you influence them to buy your product? Know the medical information that makes your product stand out. This presentation will delve into the health benefits of cannabinoids and terpenes to better assist your clients in choosing and creating cannabinoid products.

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Into the Weeds

| | | Ryan Milam |

The cannabis industry presents unique challenges to business owners when it comes to managing finances, accounting and taxes. Navigating changing state and federal regulations and maintaining compliance with the IRS tax code can be a daunting task in such a highly-regulated industry. This workshop will cover the basics of cannabis accounting, why it is important and the audit risks involved with this industry.

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Technology in the Cannabis Packaging Space

| | | John Hartsell |

Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.

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You obtained your license, now what? Perception of businesses professionalism matters, especially in the cannabis industry. During this session we will learn the basics of lender and investor preparedness. As your preparedness when 1st approaching and connecting with the financiers will directly effect how they perceive your business and how the relationship develops.
When so much is out of the business owners control it is key to control the controllables as much as possible.

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Data Drives: the key metrics that relate to the success of your cannabis business, yielding greater net operating margin through HR, compliance, and accounting.

Review the key data metrics that any Cannabis business must be mindful of to be successful metrics are tied to a strong HR function, an accounting and finance function that runs like clockwork and provides valuable business insights, and a compliance function that keeps businesses aligned with strict regulatory requirements.

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The State of Cannabis – A Payments Perspective

Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance.

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How To Brand and Market Your Cannabis Business

This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

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