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      Lean and Mean: How to Make the Most out of Your Accounting, Compliance, and HR.

      Data Drives: Yielding greater net operating margins through HR, compliance, and accounting data metrics.The Support Suite, a panel presentation, will review the key data metrics that all Cannabis businesses must be mindful of to be successful. These metrics are tied together through a strong Human Resources function, accounting that provides valuable business insights, and a compliance focus that keeps businesses aligned with strict regulatory requirements.

       

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      Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health

      | | | Brian Bennette |
      Lighting the top of a canopy is not enough. Placing lights beneath a canopy helps increase yields for growers, which can boost their revenue without having to expand the size of their facility. The seminar will dive into the HOW as well as the WHY of under-canopy lighting in the cannabis industry along with real world examples and independent white papers and case studies
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      Navigating New Mexico Tax Compliance

      | | | Kenya Alexander |

      Sales tax, excise tax, payroll tax, income tax… so many taxes! Not only do cannabis business owners need to be aware of the federal tax laws, but also the state requirements.  State tax requirements are just as important (if not more) as federal taxes because one slip-up could cost you your license.

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      Improve Your Profitability With AI

      | | | Jerry Abiog |

      Jerry Abiog has over 25 years of sales and marketing experience and serves as a Co-Founder & CMO of Standard Insights, an AI as a Service analytics and marketing platform. They help businesses leverage their first-party data to build their competitive moat. He has written articles for Marijuana Venture, spoken on numerous podcasts, and given talks on AI and marketing. Recently, his company was included in the 2022 CannaTech Services Providers Ecosystem.

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      Marketing Management for your Cannabis Brand

      | | | David Rula |

      New Trends in Cannabis Oil Production

      Start with the plant and the importance of growing boutique strains. market trends and clues for survival. Overview of the most popular extraction and post processing techniques and compare them by yield, CapEx, OpEx and outcome of product. Time to market and on demand delivery of a product, how to handle orders and plan production. Make exotic products and win more customers.

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      How do you find the best cannabis solutions for your business? Build your ideal tech stack!

      | | | Brian Mayfield |
      Opening a cannabis business is both exciting and overwhelming. How do you evaluate and choose from the many solutions you need to operate your business YOUR way? From cannabis technology, to marketing and branding, to financial services and institutions, Brian will walk through some “dos and don’ts”, and best practices for choosing your business solutions.
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      Hybrid Design- Proven Results

      | | | Cameron Heil |

      In this talk I will explain what aquaponic cannabis production entails. I’ll go into detail about controlled indoor agriculture, aquaponic systems, living soil raised beds, deep water culture vs hydroponics and nutrient needs for growing top quality cannabis.

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      ERP Software & Cannabis Connoisseurship

      | | | Rob Sanchez |

      Enterprise Resource Planning systems are essential to maximize efficiency and profits of your cannabis business. We’ll review ERPs and discuss Integrations and Compliance during this session first. Then we’ll talk about Cannabis Connoisseurship and why it matters in the industry before putting the two together to see why and how ERPs can contribute too products worthy of connoisseurship. Join Rob Sanchez, Product Manager & Agile Coach at BLAZE for this informative session on Cannabis software.

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      It’s Complicated: Workplace Safety and Health in Cannabis

      | | | Mathew Clark |

      This presentation covers the basic occupational health and safety challenges facing the cannabis industry. Cannabis operations from production to processing to retail are complicated workplaces that require complex solutions. From understanding required written plans to the mandatory training all employees should be receiving, the presentation offers a broad view of the OSHA, USDA, and EPA compliance cannabis employers need to know to avoid risk and keep employees safe.

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      Modernizing Cannabis Policy in Oklahoma and the United States

      | | | Kendra Horn |
      It is vital we work to modernize federal policy around cannabis and thoughtfully enact changes that protect businesses, consumers, and the public. We have the opportunity to bring commonsense solutions to this important and complex issue. Congresswoman Horn supports federal rescheduling of cannabis and was a co-sponsor of the Safe Banking Act while serving in Congress.
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      Panel: Business Operations, Strategy, & Growth

      What can set your company apart from all the rest? How do you minimize risk and maximize profits? How do you successfully structure, position and market your business and  brand? This panel discussion and Q&A session is focused on the diverse considerations for  growing and nurturing a successful business. Whether its branding, marketing, business strategy, business structure, financial considerations or identifying new trends and market opportunities for growth, this panel can address these topics from first-hand experience.

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      Flavonoids

      | | | Morgan Coffey |
      Morgan will be speaking on the science, studies, and importance of Hemp Flavonoids and their many benefits and applications in products not only for humans, but for canines, felines, and equines as well. In addition to the positive feedback of effectiveness in Flavonoids that carry natural anti-inflammatory, anti-bacterial, and anti-viral properties.
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      Growing Your Grow

      | | | Michael Chang |

      Starting or increasing the scale of a Cannabis Cultivation can be a costly endeavor. This session provides an introduction into increasing work flow efficiencies and optimizing cultivation protocols. Topics covered will include scalable automation for small and large scale cultivations, work flow optimizations, and cultivation program planning. Also included will be a brief glance at how focused Capital Expenditures can optimize Operating Expenses.

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      Why Standard Operating Procedures Are Crucial For The Success Of Your Cannabis Business

      | | | Kady Cravens |

      When your business is in the Cannabis industry, compliance with the regulations is the bottom line to keeping the doors open.

       

      So why are there still so many facilities that are operating without SOP practices in place?

      Today, we will take a closer look at the benefits of having a thorough SOP, what can happen when you don’t have an SOP in place and some solutions to get you started on your journey to full compliance today.

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      Lighting Considerations for Cannabis Cultivation

      | | | Eric Moody |

      This talk will cover lighting considerations for cannabis, including proper intensity, Daily Light Integral, Spectrum and Photoperiod. We will explore artificial lighting and its applications in both indoor and mixed-light greenhouses. This talk will also cover non-electric, sustainable spectral control technologies becoming popular today, including luminescent quantum dot and dye films, coating technologies, and colored shade netting.

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      Retail Technology 101: How to Leverage the Right Platforms to Get a Step Ahead in the Cannabis Industry

      | | | Gary Cohen |

      Technology helps retailers grow and scale. It puts dispensaries on the map and drives new business, enables budtenders to provide a smooth and memorable customer experience, and helps streamline operations to drive down costs. But with so many technologies and tools available, how do you know what you really need and how can you tell the good from the bad? Cova CEO Gary Cohen will walk you through some of the key platforms and tools that can help you to run your store and grow your business.

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      The Importance of Natural & Organic-based Methods to Cannabis Production

      | | | Ellis Smith |

      Growing organically is a differentiator. Not everyone is going to grow organically, however it is not as complicated as people think. It can help create market segmentation for cannabis with a higher perceived value protecting against price degradation in highly competitive and maturing markets.Risk Mitigation is key. Growing with organic based and low carbon footprint tech and simplifying using water only living soils.

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      How to Leverage PR for Cannabis Businesses

      With the ever-changing media landscape, the highly competitive cannabis industry, and advertising restrictions put on the cannabis industry, PR can be leveraged to propel cannabis entrepreneurs and businesses to the next level. In this presentation, attendees will receive a high-level overview of the differences in B2B and B2C communications strategies, the importance of tying all messaging back to a campaign, and how businesses of all levels can start planning and implement an effective strategy

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      Understanding Your Merchant Account & Accepting Payments With Confidence

      | | | Matthew Shaffer |

      Together we will bring to light to facts vs fiction when it comes to processing payments in the cannabis industry. We will take a step back and learn the basics of a merchant account, pricing structures and how to understand a merchant statement. From there we will take a forward-thinking review of how far the industry has come and evaluate the coming changes to how your business accepts payments. You will leave our discussion with a better understanding of how to navigate payment acceptance.

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      Under-Canopy Lighting – Using under-canopy lighting to increase yields and improve plant health

      | | | Steven McMorrow |
      Lighting the top of a canopy is not enough. Placing lights beneath a canopy helps increase yields for growers, which can boost their revenue without having to expand the size of their facility. The seminar will dive into the HOW as well as the WHY of under-canopy lighting in the cannabis industry along with real world examples and independent white papers and case studies.
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      How to utilize technology and data as a business owner in the cannabis industry

      | | | Dawne Morris |

      Data is only useful if you use it and know how to use it. When it comes to the cannabis industry, there are a wealth of software solutions and platforms available to businesses, but understanding how to apply these analytics and insights to help a business grow and scale can be overwhelming. This presentation will focus on what technologies exist in the emerging marketplace and how traditional data solutions are shaping industry-specific softwares for an improved user experience.

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      Create a Culture of Compliance: Avoiding Compliance Complacency in the Face of More Regulations

      | | | Jenny Germano |

      It’s important more than ever to ensure there is a strong foundation for compliance in place, as newly awarded licensed operators enter the adult-use cannabis market. Whether you have been awarded a license, or are an existing operator or thinking about entering the market, Compliance is one of the most important factors when it comes to running a successful business under the regulatory microscope.

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      Optimizing Plant Health & Quality with AI

      | | | Jay Andersen |

      Growers contend with multiple issues related to the healthy growth of their plants. Collecting data about your plants can provide immediate benefits that improve quality and increase yields as well as put you on the path to utilize AI tools to continue to improve grow operations. Potential projects where AI can be deployed in the grow environment will also be discussed.

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      Make it or Break It: Tips on How to Survive

      So you’ve started your cannabis business, now what? Growing cannabis is the easiest piece of the pie, but how you manage: finances, HR, hiring, state and federal regulations, scalability, branding, inventory supply, industry connections, and taxes are the pieces that will break you. These are the non-glamorous components most don’t plan for and yet they are the ones that take down companies. Learn how we’ve been able to tackle these head on to survive and thrive in this tumultuous industry.
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      Carpe Diem: 5 Tips for Supercharging Your Cultivation Business Today

      | | | Ryan Douglas |

      Oklahoma recently imposed a two-year moratorium on new cannabis cultivation licenses. This is good news for growers, but there are still over 7,000 licensed cultivators in the state.

       

      How can existing cultivation businesses ensure they take advantage of this moratorium and carve out a healthy slice of the state’s $1 billion cannabis market?

      This talk will offer attendees pragmatic advice for tightening up operational expenses and helping to ensure their cannabis flower stands out in a crowd.

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      How Biotechnology Will Impact The Future of Sustainable Sourcing of Pure, Plant Ingredients

      | | | Robert Evans |

      Increased reliance on plant-based formulas necessitates the need for biotechnological advancements to sustainably supply commodities and rare ingredients at scale. Learn how microbial biotechnologies such as algae fermentation can effectively recreate natural ingredients, including those rare or hard to access, at a fraction of the cost and without adverse environmental, varietal or supply chain impact.

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      The State of Cannabis – A Payments Perspective

      | | | Robert Casares |
      Learn about the key issues facing cannabis retailers and the financial institutions that serve them from a former banker, compliance professional, and Certified Anti-Money Laundering Specialist (CAMS). With Robert’s extensive experience in banking and compliance, he will share both facts and observations he’s made while researching the cannabis industry over the past 9 years about the various payment solutions and which ones are truly compliant clearing up any misconceptions you may have.

       

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      Are You Audit Ready?

      For CannaBusinesses – it is not a matter of “if” you will be audited – but “when”. Are you and your Cannabis Company prepared?

      We will talk about the different types of audits there are, how different business structures lend to your personal finances being audited and how to be ready when the auditor comes knocking.

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      Modern, Digital Payment Solutions in Cannabis

      | | | Codie Sugar |

      Because of federal prohibition, dispensaries rely on cash/cashless ATM payments for customer purchases. This is not only inconvenient for consumers, but causes other issues: Cash puts employees at risk of theft, adds the cost of cash management and is difficult to report or track payments. This session delves into the innovations in payments, ecommerce and other digital platforms fueling modern and compliant payment solutions that benefit consumers, retailers and the industry at large.

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      From the Ground Up!

      | | | Ronald Durbin |

      In this seminar Ronald E. Durbin will share his extensive knowledge of cannabis “From the Ground UP”, everything you need to know to start, operate, be compliant and have a successful business in one of the fastest growing industries in the United States.

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      How to Improve the Profitability of Your Cultivation Business

      | | | Ryan Douglas |

      Ryan Douglas helps businesses cultivate a profitable future in the cannabis industry. He is the founder of Ryan Douglas Cultivation, LLC and author of “From Seed to Success: How to Launch a Great Cannabis Cultivation Business in Record Time.” Ryan has worked in commercial horticulture for 25 years and advises cannabis operators worldwide.

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      How to Save $200,000 (and Lose $3 Million) Launching Your Cultivation Start-Up

      | | | Ryan Douglas |
      In hot new cannabis markets, time is of the essence. Demand is high, and supply is low. Cultivators that can rapidly launch their business and come to market are rewarded with attractive profits. 

      But demand won’t always outstrip supply, so the first few years of a cultivation business could be the most lucrative.

      This presentation will provide attendees with practical tips for launching their Mississippi cultivation start-up with less risk, less downtime, and a greater likelihood of success.

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      Your Top Five Legal Considerations Now that You Secured a License

      Congratulations, you now have your license to operate! While this is cause to celebrate, you cannot let your guard down. Certain components of the Mississippi Medical Cannabis Program and the cannabis industry in general present important legal issues you must consider when moving into the operational phase of your business. Bradley partners Slates Veazey and Whitt Steineker will walk you through those important considerations and explain how you can best prepare for the future.
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      Business Panel

      What can set your company apart from all the rest? How do you minimize risk and maximize profits? How do you successfully market and grow your brand? This panel discussion and Q & A session is focused on how to grow a successful business. Whether its branding, marketing, packaging, business strategy, growth, accounting considerations or more, this panel can answer those questions from first-hand experience

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      How to Run a More Profitable Cannabis Business

      | | | Sandy Suchoff |

      Cannabis businesses are faced with higher compliance costs and higher taxes when compared to other types of businesses. Additionally, in a lot of states the markets are saturated and there is increased competition. Many times the owners are wearing so many hats— many of which they should not be doing because they don’t like it, is not productive, or a good use of their time. There is a system to create a path to a more successful and profitable cannabis business. Attendees will learn how cash is more important than profit, and how profit is more important than revenue. The five drivers of revenue, profit, and cash flow will be taught. Attendees will also learn about targets and forecasts, and how they should let the right numbers drive their decisions. We will demonstrate how to keep a scoreboard about what to do every month to keep on track to achieve higher profits and increase cash flow. Lastly, the audience will learn how to create financial objectives and actionable plans to move the needles closer to their targeted numbers.

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      History of Marijuana Legalization and How MS Fits In

      | | | Lisa Pitman |

      History of Legalization: Overview of global marijuana legalization and a discussion of how MS compares.

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      Optimizing Profitability by minimizing energy consumption and traditional indoor grows leveraging third party financing of energy infrastructure.

      | | | Charles Miller |

      Understanding the nexus between energy consumption and maximum high quality production can be the difference between making your start up successful or falling victim to the market like many competitors. This presentation will demonstrate how to create the most efficient and effective grow space leveraging third party capital that does not reduce your equity position. By reducing your operational expenses and reducing your overall capital outlay, investment expectations are easily exceeded.

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      There’s So Much Cash! Best Practices for Securing, Automating and Managing Your Cash Handling

      | | | Shawn Kruger |

      Industrywide, its estimated that between 95 and 99% of all cannabis-related transactions are carried out in cash. There isn’t one reason why this is the case, rather it’s a trifecta of causes legal, financial and social. Until all three of those are relaxed, cash volumes will continue to pour into the cannabis space. This session will share insights into how the industry can benefit from the idea of cash automation or leveraging technology to better manage, count, and store cash.

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      Cannabis Deal Making and Transactional Considerations

      | | | Richard Cheng |

      This presentation will discuss basic structures of buying and selling a business in two basic forms – asset transactions and equity transactions, along with basic legal issues for joint ventures. The emphasis will be on the stages to a buy-sell transaction and a discussion on terms in service agreements. This presentation will discuss issues related to operating an effective business and preparation for acquisition while managing the concerns regularly faced by buyers of a cannabis business.

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      How we got to now: lessons from the cannabis industry

      | | | Eric Postow |

      The cannabis industry has exploded in recent years to become one of the hottest industry sectors in the country. As more and more emerging markets come online for medicinal, adult use or some combination thereof, it is critically important for newcomers to the regulated cannabis industry to learn lessons from earlier markets. This presentation will highlight areas of opportunity and concern for new cannabis businesses.

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      Weaponzing Your First-Party Data

      | | | Jerry Abiog |

      Data is the fuel that drives growth for your cannabis business whether you are a grower, manufacturer, brand, or dispensary. By nature, the highly regulated and fragmented industry of cannabis generates tons of data. However, many don’t know how to leverage it to improve management decisions and customer experience which can lead to improving top and bottom-line growth. This talk will cover how using the predictive power of AI can help your business gain a competitive advantage

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      THC Hunting or Plant Profile

      THC Hunting is the norm in the cannabis industry but is it best for customers and the longevity of the Plant? In-breeding in the pursuit of high THC content leads to a shallow gene pool where consumers get the same experience from genetically similar cultivars being sold under different names as well as making cannabis more vulnerable to disorders and diseases. Considering the plant’s entire profile when breeding will guarantee sustainability as well as a better end-user experience.
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      Making the Connection between Risk Management and Profitability

      | | | Justin Shannon |

      Risks in the cannabis industry can vary from slips and falls to fires in your grow rooms. There are things you can do to help prevent them from happening. Making sure you are prepared and ahead of the curve can save you precious time and money. Proper Risk Management in the cannabis industry can lead to Profitability in the end.

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      What to Do (and Not to Do) When Preparing to Apply for a Mississippi Cannabis Business License

      Entrepreneurs, is your business ready for cannabis business licensing in Mississippi? From forming a strong team and finding investors, to acquiring a suitable location and engaging with your community, the long road to receiving a cannabis license can be daunting. Attend this session for helpful tips to get you on the path to success, including examples of common mistakes applicants make in new cannabis markets.

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      Reducing Your 280E Footprint: Navigating the tax weeds of cannabis

      | | | Rose Taylor |

      Attendees will gain a solid understanding of cost of goods sold, different entity types, and what they can do now to minimize income tax.

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      Hierarchy of Loyalty: Advanced Marketing Tactics to Power Growth and Increase Revenue

      You know the saying; it’s far easier to keep a customer than get a new one. But loyalty isn’t just about repeat business. You must create such a positive impact on your customer that they sing your praises to everyone in their orbit. In this session, we’ll analyze new market research that supports a hierarchical model of loyalty. Whether you’re a retailer, brand, or B2B business, you’ll learn marketing tactics and techniques that can be used to build and maintain the loyalty of your customers.

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      Designing for Success: Key Considerations for a Cannabis Cultivation Facility

      | | | Sam Andras |

      The design of your cannabis cultivation facility can literally make or break your business and is worthy of deep consideration. In this session, we’ll outline the key components to consider when planning your grow facility, from how to choose a facility site to designing for future scalability. We’ll discuss the roadmap for planning and timelines for construction giving you a good sense of what to expect from submitting designs for your license to becoming operational.

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      Democratizing “Green Zone” Data: How PropTech is Shaping Cannabis Real Estate

      Cannabis is one of the fastest growing and most highly regulated industries in the nation.  Identifying and securing cannabis real estate brings its own share of complexities and competition. Whether you’re applying for a license, just won a license, or looking to expand operations, learn how PropTech can help you unlock green zones for cannabis real estate and enhance the value of your commercial property. Discover how to optimize your search and gain access to compliant locations effectively and expeditiously. Gain insight on essentials to consider when evaluating commercial properties and common areas of oversight. Learn how cannabis-specific PropTech is helping operators. Audience members will also receive a regional overview of key markets where PropTech is vital to finding property that meets both state regulations and local variances.

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      It’s Complicated: Advertising Cannabis

      You know you wanna, but can you? Well, it’s complicated. Cannabis advertisers have more to worry about than most brands. They need to consider FCC guidelines, federal and state regulations, and advertising company restrictions, too. Many media companies, like Meta and Google, have banned cannabis advertising altogether. In this session, you will walk away with an understanding of the current advertising landscape for the cannabis industry and five tactics that will help you gain an edge.

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      Recipe for Success: 11 Ingredients for a Great Cannabis Cultivation Start-up

      | | | Ryan Douglas |

      The success of most cultivation start-ups is made or lost in the planning phase, and 90% of cultivation problems are directly related to oversights committed long before any seeds are planted. If you plan on launching a new cultivation business soon, increase your chances of success by keeping things simple. This interactive presentation will examine 11 critical ingredients that every cannabis entrepreneur should include in their mixing bowl for start-up success.

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      How To Get a Bank Account (And Keep It!)

      | | | Dom Marella |

      So you’re opening up a cannabis business in Mississippi? You must have thick skin. Cannabis operators are not only challenged by hurdles faced by every new business, but face additional compliance and risk burden. You’ve probably heard stories about the lack of banking and the dangers of cash management. Cannabis is not unbanked … it is underbanked. In this session, you will learn about compliant banking, payments and, even, lending options accessible to the cannabis industry.

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      Mergers and Acquisitions: The Next Stage in Michigan’s Commercial Cannabis Industry

      | | | Barton Morris |

      The cannabis industry in Michigan is quickly evolving. M&A deals will play a significant role over the next couple years. As the number of licenses issued will start declining, successful cannabis companies will be looking to add licenses to their portfolios while those less successful will be looking to recoup their loses. Plus, multi-state operators still see Michigan as an exciting market. Performing these transactions properly and with the right due diligence is critical.

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      Digital Marketing basics for New Cannabiz Companies

      | | | Max Juhasz |

      Learn what your business will absolutely need to operate online… and in compliance. At our last event, our team spoke with dozens of newly licensed business owners who had no clue what to do next when it came to (A) getting their business online and (B) marketing their business online. Let us help you with the first steps.

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      How to Take Your Cannabis Staffing Strategy Higher

      | | | Joe-Madigan |

      alent recruitment and retention is crucial to any industry, but particularly one as highly regulated as cannabis. Staffing, onboarding and training are key to regulatory compliance and to creating the kind of winning company culture that encourages team members to make long-term commitments. How can cannabis businesses approach human resources from a holistic perspective? Higher Growth Search has proven staffing strategies for cannabis brands.

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      What Growers Need to Know About the Worker Protection Standard

      | | | Lynn Timmer |

      Cannabis growers pest management practices may involve applying pesticides that require compliance with the Federal Worker Protection Standard (WPS). The goal of WPS is to inform and protect workers and handlers from exposure to pesticides as well as mitigate an exposure. This presentation will provide an overview of several WPS requirements and what growers are required to implement to be in compliance.

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      Cultivating Energy Savings with Indoor Agriculture

      Indoor grow facilities are power-hungry buildings. Learn about the various strategies that can help indoor grow facilities become energy efficient. Learn about where your energy goes, the importance of energy efficiency, and how to tap into cash incentives in 2022 to become energy efficient.

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      Tax & Accounting issues: 4 years post SQ 788

      | | | Rose Taylor |

      Did you know the IRS can deny deductions completely if
      you are operating without good records? Also since there
      are no “deductions” in cannabis it’s important that your
      cost of goods sold is flowing properly through inventory
      which is a business asset
      ■ Under an audit having actual receipts looks great. You can
      try to recreate your expenses from a bank or credit card
      statement… but what if they are paid in cash? Part of our
      monthly bookkeeping for clients includes electronic
      receipt storage

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      Cannabis odor – Public Enemy #1

      | | | Derek Stucki |

      Odor is the industry’s biggest public-facing problem – and we are not winning. We will define the current challenge and look at the coming regulatory impact on odor control. A deep dive into why people complain about odor and why it’s complicated is next. Explore available odor control technologies and see what’s working and what’s not. Understand the science of odor elimination. Leave attendees with a clear understanding of challenges and solutions around cannabis odor.

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      The Importance of Zoning in Cannabis Operations

      | | | James Thorburn |

      This presentation will identify the high-level role zoning laws play in cannabis operations.
      It will provide a business owner with resources the business owner can use to navigate and comply with local zoning ordinances.
      It will explore common requirements imposed by local jurisdictions and the steps a business can take to comply with those requirements.
      It will explore how a business owner can come into compliance if the business has been issued a notice by state or local regulators

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      | | |

      James Thorburn is the leader in the most innovative and sophisticated cannabis litigation in the nation and has had several published opinions, including Justice Thomas’ Statement in Standing Akimbo v United States, 594 U. S. ____ (2021). He has received national recognition as a leading litigator for the cannabis industry’s highest profile cases – and has recognized significant wins for the industry along the way. He also received the National Law Journal Cannabis Law Trailblazer award for 2019

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      Developing New Mexico’s Cannabis Workforce

      Labor shortages are a real concern for many industries right now, especially for the newly legalized cannabis Industry of New Mexico. This presentation will resolve the need to create a Labor Pool and Educational infrastructure for New Mexicans wishing to participate in the local cannabis industry. We will explore how New Mexico can capacity build around this workforce opportunity and how standardizing the way professionals break into the industry will attract more high-level, management and executive talent to employers starting up and expanding.

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      Amp the Trajectory of Your Business with Your Next Leadership Crew!

      | | | Annette Compo |

      Want to grow your business and your team to reach its potential? This presentation will focus on creating leaders, finding the right talent for your organization, working at maximum efficiency, and changing your mindset. Annette Compo offers a unique inside perspective of the Cannabis Industry. You will leave her presentation feeling inspired personally and professionally.

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      Winning Merit Based Retail Dispensary Applications in Highly Competitive Jurisdictions

      | | | Aaron Herzberg |

      Our goal is to provide both cannabis executives and aspiring cannabis entrepreneurs guidance on creating a merit-based application that will win licenses. During the presentation our panel will explain the importance of, and how to increase scores, for the following application items: understanding the scoring rubric of the application, real estate site selection, real estate acquisition and negotiation, security plan, community engagement, employee benefits, social equity, and budgets.

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      How To Brand and Market Your Cannabis Business

      This session is focused on the marketing and branding a cannabis business. It will explain how to develop and protect a strong brand with state and federal trademarks. We will demystify the complicated rules around marketing cannabis businesses, with an emphasis on navigating the “community guidelines” of the relevant social media platforms without being “shadowbanned”. Included will be a marketing strategy template, which you can customize into your own marketing plan.

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      Navigating Through the Complexities of Risk Management & Insurance

      | | | Jim Mattson |

      The insurance industry is constantly evolving in an effort to provide protection for both early stage and established cannabis companies. Quantifying risks, analyzing exposures, recommending controls, and finding competitive risk transfer solutions in a non-standard insurance market is a critical component in the cannabis industry today. Navigating through these complexities with a strong risk management plan can pay dividends for your business in the long run.

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      Cannabis Banking

      | | | Jesse Taylor |

      Discussing the complexities of establishing a banking relationship that can serve the ever expanding needs of the fast growing cannabis market, including reliable cash management, forward thinking compliance procedures, having a single account to serve in multiple states, managing payroll, debit card solutions, debt and equity capital providers.

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      The State of Cannabis – A Payments Perspective

      | | | Joseph Zahaitis |

      Learn about the key issues facing cannabis retailers from someone who has been doing this for over 29 years, with a focus on removing as much cash from the equation as possible. Join us for some very “un-varnished” discussion about the options facing the industry today and how business owners can prepare themselves for the future. With Joe’s extensive experience in the payment industry, he will share both facts and his observations of the industry highlighting best practices for payment acceptance.

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      Cannabis Tax and Business Challenges

      | | | Mitzi Keating |

      In this seminar you will learn from operators in more mature markets regarding the common challenges, tax challenges, cash flow challenges and other aspects of the industry that you may not be aware of prior to entering this industry. We will discuss 280E, tax structures, and common business pitfalls that you will likely encounter in this industry. Learn from other mature markets as to how to navigate the unique industry impacts that will impact you.

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      Refining the Extraction Process with On-site Testing

      | | | Jill Carreiro |

      In the rapidly evolving world of cannabis extraction, there exists a wide spectrum of philosophies on ideal methods and best practices. Process-tracking practices with on-site analytical technology can provide real-time data to extractors, helping them optimize end products, achieve quality goals, improve operations, and support commercial success. This presentation highlights real-world case studies and success stories from extractors utilizing on-site testing within their operations.

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      5 Keys For Raising Capital in Cannabis, CBD, & Hemp

      Cannabis is a capital-intensive game. Get inside the head of an investor to understand the due diligence they do before investing in your comapny. We will go from a novice in raising capital to expert in 1 hour. Going forward, investors will be much more demanding of cannabis, CBD, & Hemp startups. They expect better internal controls and better accounting policies & procedures. Investors want to see plans for their audit trail.

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      Technology in the Cannabis Packaging Space

      | | | John Hartsell |
      Supply chain issues are some of the hardest challenges for businesses to overcome today. In the highly regulated cannabis industry, these difficulties are augmented due to state-by-state laws, the fluctuation in organic cannabis matter over time, and the complexities of compliance regulations. However, early planning, coupled with the right technology and automation, can help businesses navigate the cannabis supply chain effectively. Attendees will learn how to develop a sophisticated logistics plan to mitigate risk and propel operations forward. A comprehensive overview of the different types of technologies available and how to integrate them into an operation’s seed-to-sale processes to ensure both quality and compliance will also be covered, including the impact of state weights and measures laws.
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      Infused edibles are the future

      | | | Ron Silver |

      As consumers continue to demand more predictability and faster effectiveness in edibles, products with quick onset will dominate the marketplace. Chef Ron Silver can teach you how it’s done. Ron has combined his culinary know-how with his love of cannabis, CBD, and science to find a way to create edibles that are fast acting and predictable. Learn the science behind these fast-acting formations and how to incorporate canna-tech into your model.

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      Branding at Scale: Best Practices in IP Licensing & Licensing as a Growth Strategy

      As cannabis companies seek new growth strategies, many are seizing a golden opportunity to license intellectual property and convert their company’s cutting-edge technology into new revenue streams. Offering licensees access to manufacturing processes, brands, copyrights, trademarks, patents, or other technology can help a company break into new territories and take their brand to the next level. Licensing also enables companies and brands to continue their expansion, despite restrictions on interstate commerce, constrained ecosystems and limits on the number of cannabis business licenses in any given state or country. In this presentation, learn the do’s & don’ts to ensure long-term success for your business when it comes to licensing with a case study from Azuca’s very own technology: finding a void in the marketplace and bringing reliable, fast-acting edibles to consumers around the country.

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      Regulatory Compliance

      Learn some of the regulations governing commercial cannabis businesses. Since recreational legalization kicked in December of 2018, Michigan has become the fastest growing state in the recreational cannabis industry. Already the 2nd largest medical cannabis market in the US, the recreational market in Michigan could reach $1 billion dollars in sales this year, and sales may climb past $3 billion each year in the near future.

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      Correlating Cannabis & Culinary Arts

      | | | Jazmine Moore |

      An Analysis of CBD & Gut Health Chef, Crohn’s survivor Jazmine Moore of Green Panther Chef. Over 70% of Americans suffer from a gastrointestinal problem or Cannabinoids have a direct correlation with gut health and overall health.

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      Building a Compliant Facility

      | | | Chris Atkinson |

      The cannabis industry is burdened with strict regulatory requirements & challenging schedule expectations, making it difficult for business owners to receive their license & become operational. This presentation will provide a detailed overview and outline best practices for navigating the complex licensure & construction process for both dispensary & cultivation facilities. It will dive into the myriad of regulatory & compliance requirements related to real estate, security & construction.

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      Cannabinoid Medicine: Knowing the Health Benefits for Your B2B Clients

      | | |

      There are endless CBD companies for your clients to choose from. So how do you influence them to buy your product? Know the medical information that makes your product stand out. This presentation will delve into the health benefits of cannabinoids and terpenes to better assist your clients in choosing and creating cannabinoid products.

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      THC and Hypertension: Why Marijuana Should Be Used Cautiously with Diagnosed Hypertension

      | | | Kasey McClurg |

      As marijuana has grown in popularity as a therapeutic supplement, marijuana users and hypertensive patients are beginning to overlap. If marijuana gets the user high by causing the user to “mellow out,” would marijuana be an effective tool in the management of clinical hypertension? Half of the US population is clinically hypertensive, so understanding the triphasic effect of THC on blood pressure is critical to keep users safe.

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      Law & Cannabis Businesses: What All Owners & Operators Should Know

      | | | David Rozanski |

      The cannabis industry challenges business owners and operators with unforgiving, complicated laws and regulations as well as complex transactions with sophisticated parties, who are all attempting to maximize profits. This vital session provides a broad overview of legal topics that directly impact every member of the cannabis industry. Attendees can expect to expect to walk away with an understanding of legal issues facing cannabis businesses and how to mitigate the associated risks.

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      No One Grows Alone: The Sales Approach that Can Save Cannabis Business

      While the stigma around cannabis is breaking, the stigmas inside the industry hold businesses back. Francesca shares an elevated mindset and practical applications that take companies from surviving to thriving. How? By making professional sales the second priority in their business. She challenges the status quo of current sales models and shows the audience how to improve revenues immediately, strengthen brand identity, and build long term success.

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      How to Open a Dispensary 101: Licensing & Application Phase

      | | | Maxime Kot |

      With cannabis sales projected to generate over $22B in 2021, investors are considering what license opportunities have the most potential. A dispensary license offers a healthy profit margin with most new operations 75% profitable within the first year of opening. New Mexico entrepreneurs interested in applying for a license will learn what they need to consider and how to prepare for their dispensary application.

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      Lighting Considerations for Cannabis Cultivation

      | | | Damon Hebert |

      This talk will cover lighting considerations for cannabis, including proper intensity, Daily Light Integral, Spectrum and Photoperiod. We will explore artificial lighting and its applications in both indoor and mixed-light greenhouses. This talk will also cover non-electric, sustainable spectral control technologies becoming popular today, including luminescent quantum dot and dye films, coating technologies, and colored shade netting.

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      Cultivation Panel

      | | | Paul Dudley |


      Pivoting into Cannabis: Using What You Already Know to Start Your Canna-Business

      This panel will provide the audience with insight from professionals from a wide variety of canna-businesses who used the skills and experience they already had to expand into the cannabis industry. Hear from successful entrepreneurs in various industry roles on how they each got started, how their prior experience helped, challenges faced, and advice for those starting out. The panel will be moderated by cannabis industry lawyer Andrea Steel, and panelists include a medical entrepreneur, retailer, cultivator, and national distributor.

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      Protecting Your Green: Utilizing Payroll, HR and Timekeeping to Keep Your Cannabis Operation Compliant

      | | | Teresa Kearney |

      For those knowledgeable in cannabis but not as strong in back office practices, this session is for you. Learn the simple processes that will keep you legally compliant and help your cannabis business run smoothly. Often overlooked, Payroll, HR and Timekeeping can drive your business to success or failure. Learn the essentials from a payroll professional. Teresa will discuss 1099 vs. W2, employee handbooks and job descriptions, HR/OSHA compliance and more.

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      Hitting the Mark on Hemp Trademarks

      | | | Paul Stevenson |

      Hemp businesses are booming throughout the nation as legalization is expanding on both the federal and state level. Hemp businesses seeking to capitalize on the recent, monumental legal transitions in federal and state laws need to ensure that their brand is protected, which can be accomplished by obtaining a trademark with the United States Patent and Trademark Office (USPTO). Easier said than done.

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      Healthcare Provider Legal Concerns and Evolution of Medical Marijuana Programs

      The presentation will be provided by a Texas licensed physician who is registered with the Texas Compassionate Use Program (TCUP), along with an attorney who has been serving the cannabis industry since the inception of TCUP and have assisted the market evolve. The discussion will look at the current status of medical marijuana programs on a national level, including the legal status involving conflict of laws issues, Medicare, DEA registration and issues with cannabis in healthcare settings.

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      What Can Marketers Learn From FDA/FTC Enforcement Trends

      | | | Asa Waldstein |

      In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don’ts of digital marketing such as best practices for blog posts.

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      Grow Relationships to Thrive

      | | | Tajana Surlan |

      One of the most difficult things I’ve heard from farmers and entrepreneurs is marketing, branding and developing relationships wirh governments and big business. To solve this issue, I am going to share my experience on how to go from 0 to 100 in record time. With attention to detail, care about the product and respect for the industry.

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      The 11 Basics Every Cannapreneur Should Know About Cannabis Accounting

      | | | Chip Schweiger |

      Companies operating in cannabis, hemp and CBD can face very stringent regulations and requirements. From federal taxation complexities to state seed-to-sale tracking requirements, your passion for the plant can be quickly tempered by incorrect or incomplete accounting. In this crash course, we’ll discuss the 11 basics every cannapreneur should know about accounting for your cannabusiness. Whether you’re new to the industry or a canna-veteran, you’re sure to find this session fun and informative!

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      Cannabis Tax Codes: Keeping you ahead of the law

      | | | Rose Taylor |

      Did you know the IRS can deny deductions completely if
      you are operating without good records? Also since there
      are no “deductions” in cannabis it’s important that your
      cost of goods sold is flowing properly through inventory
      which is a business asset.

      Under an audit having actual receipts looks great. You can
      try to recreate your expenses from a bank or credit card
      statement… but what if they are paid in cash?

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      Seed to Sale–From Cultivation to Finished Product


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